KingSumo grows a list. We prove a draw.
KingSumo is the cheapest serious tool in this comparison and we are not going to pretend otherwise — a one-time $49 unlocks everything, forever. What it is built for is bonus entries for sharing, which grows an email list. What it does not do is give your entrants any way to check the draw.
Free for up to 100 entrants. No subscriptions.
What KingSumo is
KingSumo comes from the AppSumo family and is built around viral referral entries: an entrant gets extra chances for sharing the giveaway with friends. That mechanic is very effective for list growth. Its free tier is unusually complete, including unlimited giveaways and multiple winners.
KingSumo pricing
- Free Free Unlimited giveaways, bonus entries, multiple winners, basic integrations
- Lifetime $49 once Adds custom branding, pixel and conversion tracking, custom rules, extra entry fields
When KingSumo is the better choice
We would rather you picked the right tool than picked ours.
- Building an email list is the point of the giveaway.
- You want viral referral entries where sharing earns extra chances.
- You want multiple winners at no cost — KingSumo includes them on its free tier and we charge $25 for them.
- A single lifetime payment suits you better than anything per-raffle.
When Rafflebase is the better choice
- Money is changing hands and the fairness of the draw has to be demonstrable.
- You need a public results page entrants can check themselves, not just a winner announcement.
- You want a timestamped audit trail for a board, a treasurer or a finance office.
- The drawing is the event — a fundraiser, a banquet, a festival — rather than a list-building campaign.
KingSumo details taken from their own pricing page, last checked 30 August 2026. If anything here is out of date, let us know.
Other tools people weigh up
Try it on your next drawing
Free for up to 100 entrants. If it does not fit, nothing has been spent.